What a Bad Marketing Pitch Looks Like and the Bloggers that Accept Them
Generally the blogging world consist of three types of bloggers; professional, "working" and hobby. A professional blogger knows their craft inside out and what they don't know they continue to learn as this IS their full time income.
The working blogger treats their blog as a business, is making a little something extra for fun times and is steadily striving to learn more and become the professional. <--That's me!
The hobby blogger just does it for fun. Chances are they are not familiar with a lot of code or jargon and could care less about receiving any payment or free product. They just want to share their voice and passion and be left alone.
But then there is a fourth type of blogger. The ones that drive me bat shit crazy. They are the ones that dive in head first thinking that they are going to be a professional in three months when reality they have NO clue what they are doing. They have no desire to learn or to understand, they just want a paycheck and free stuff because they picked out a catchy url. They are the reason why bad marketing pitches, like the one I received this morning, still exist. They are the ones who reply back with an overenthusiastic "YES" faster than I can hit delete.
So what does a bad marketing pitch look like, feast your eyes on this. Just know that I have decided to be nice today and omitted the name of the company this pitch was for.
This is Lisa from <website here>, a shopping website, selling formal dresses, evening dresses and other special occasion dresses.
We find your site has attractive content that are related to our products.
You do realize that your addressing a blogger that spends 99% of her time in comfy clothes right? In fact, the closest I have gotten to formal wear was a bridesmaids dress in 2010 and there was nothing attractive about my lactating breast practically falling out of the strapless number the whole evening.
If possible, we would love to know whether you could write a sponsored blog post for our website. The post can be a review about our website or products. The post needs to have 300 words and 1-2 links.
I could, but what you really should be asking is if I would. Along with what my going rate is for a sponsored post or the fair compensation you intend to offer for my time.
Thank you for your time. I am expecting your reply at your earliest convenience.
Lisa, <Company Name> Team
I'm glad that you think so highly of yourself and so little of me that you expect my reply, but I regret to inform you, it's not coming any time soon.
The moral of the story boys and girls
Marketers, you actually need to READ a blog before you pitch the writer and familiarize yourself with brand/blogger etiquette and going rates for your advertising request. Bloggers, you need to care as much about your writing and your community as the income you could potentially earn. I'm guessing you wouldn't accept a bath in bleach just because I was going to pay you, don't accept the crappy pitches either!